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Branding and Identification

Developing a exclusive business brand, identify, and elegance that are yours on your own

Wedding Photography Branding and Id

Wichita Falls Photography

Alan Nafzger

3908 Kell West Blvd

Wichita Falls, TX 76309

(214) 875-1305


“BRANDING” Is actually a Layout Time period That includes The whole LOOK and feel of your company name and solutions. It’s the identity of a product, support, or enterprise. Nikon, one example is, is a brand name name. The model driving the title is exactly what folks imagine if they listen to “Nikon.” A brand is developed by forming a strong business and customer care philosophy, by finding the most beneficial minds and resources to create the ideal items, and then by Performing really hard to maintain and uphold the benchmarks of excellence which are connected to the manufacturer name. For wedding photographers, This implies all the things from your name, your brand, as well as your illustrations or photos to your names and descriptions within your services. These factors really should work alongside one another for just a dependable model that says exclusively, “You.”

Working with constant elements in all of your current advertising resources (Internet site, details kits, advertising mailers, small business playing cards, letterhead, and envelopes) is critical to defining your model. One example is, on my Web-site ( I make use of a piece of light, torn, antique paper because the history. This exact same bit of antique paper is utilized given that the qualifications for my information kits and my promo mailers. It's got a classic feel that’s consistent with my ornate emblem and my sepia-toned visuals. On top of that, the “Call” website link on my Web site contains a rusted old key and a retro postcard. The text is definitely an antiqued brown calligraphy font style. I even use an antiqued paper for my stationery, envelopes and business cards. All the things includes a consistent truly feel, and it’s all a A part of my firm branding.


Sometimes we just take for granted our greatest techniques—the things that make us different. Do you have a special relationship to an ethnic, religious, or other distinctive industry? Is it possible to converse A further language? Will you be a surfer, a collector of antique lace or good wines? Is it possible to journey horses and live on a ranch, or will you be a New York City Woman having an eye for traditional fashion? Question by yourself: how can your Life style, your geographical place, your society, your hobbies, along with your character integrate into your exceptional photographic model?

If you discover this complicated, action again from you (way back again!) and ask others the things they see, listen to, and truly feel about you that makes you exceptional on a world amount. World-wide? Of course, Believe over and above your smaller community and evaluate yourself from the broader point of view. Take into account how a overseas tourist sees your city for The 1st time. What exactly are the key attractions? Give thought to on your own in precisely the same way. Treat this like a Artistic assignment yourself and have some pleasurable. You may want to develop a number of distinct solutions and clearly show them in your respected mates and colleagues and have their vote. This will let you create a model that is de facto Distinctive.

I met a wedding photographer named Suzi Varin. Her perform is excellent! She looks like a Suzi—black pigtails, sq. Eyeglasses, and retro garments. Her company identify is Suzi Q Weddings and her model is very editorial, cute, and kitschy. From her impression compositions, shades, and expressions for the textual content descriptions, font design, and self-portrait, all of it claims “Suzi Q” (she even incorporates a hyperlink titled “Q-suggestions!”—cute). She has an exceedingly stylized model that suits her name, her search, her individuality, and her pictures. All of it is effective jointly and it’s both of those exceptional and Skilled. Bravo, Suzi!

Selecting YOUR COMPANY Identify

Picking out the name of your company is a thing you should take into consideration with great considered because it, also, will become a portion of your branding. I always recommend utilizing your own identify as it aids persons bear in mind you a lot easier and displays self confidence and self-assurance. It’s also challenging for Other people to recollect both equally anyone’s name Together with his or her firm identify. Not merely are you generating far more work for men and women to locate you, but it really’s not as likely that a “organization” title will land a magazine deal with or an physical appearance on Oprah (I hardly ever comprehended why men and women decide on cutesy names like ABC Marriage Photography or Fairly Wedding ceremony Pics). People need to have to keep in mind both you and your identify personally. This getting explained, I do recognize (and sympathize) that not Absolutely everyone was born with an attractive, uncomplicated-to-pronounce, and straightforward-tospell title. This is a crucial worry for the reason that men and women need to have to have the ability to type your name in the search engines and locate you. If this is the scenario, you may take into account shortening your identify Or maybe adapting a nickname. In addition, if you are feeling your name is just too frequent (such as Invoice Smith), Potentially you may want to opt for a Center Original or perhaps include things like your middle identify (Billy Jay Smith). Hollywood agents and marketing gurus are eternally reinventing actors’, singers’, and musicians’ names for a catchier, additional exclusive seem. Madonna and Prince dropped their actual names Practically instantly!

Deciding on YOUR COMPANY Brand

The next step as part of your branding course of action are going to be your logo. When I'd a graphic designer develop the antique gates I use for my logo, the written textual content of your identify in an attractive, uncommon, script-design and style font may be equally as potent. You could possibly even have a font created completely in your case, and perhaps enlarge the 1st letters of your respective initially and previous title—there are plenty of graphic designers and customized font makers who specialize in this sort of matter. If you live on the ranch, what about a Artistic version of the horseshoe wrapped with roses and your name in the center Or perhaps a variation of Your loved ones’s coat of arms? If the work is much more contemporary, you may want to use some bold initials, like “RJ” wrapped within a circle or another thing creative. The Concepts are infinite. However, Understand that you’re catering into the exquisite marriage market place, so your brand should really consist of something classy to match.

The thought for my iron gates logo came about mainly because at some point, somebody recognized that iron gates had turn into a recurring aspect in most of my pictures. This bought me contemplating, so I hired a graphic designer to determine what she could produce. I confirmed her many of my photos and gave her some track record information about who I was and exactly where I came from. Within just no time, she created this gorgeous ornate gate that reminded me of a great number of I had seen on the entrances to chateaux in France. We additional an area for my final identify and it had been perfect!

For my branding, I chose both a symbol in addition to a signature script. I did this simply because my logo is square and it doesn’t always fit in specific design and style layouts. I take advantage of my logo When and anywhere possible, but Once i really need to consume vertical Place, I’ll use my horizontal text script instead. As a toddler, I didn’t like my very last name as it appeared none of my good friends could pronounce it (I just required a little something extra widespread like Jones or Johnson). It wasn’t right up until I used to be more mature that I began to understand it (following so many people told me it absolutely was a good looking French identify). The point that I speak French, lived in France for many years, and have been advised my get the job done features a vintage French flair persuaded me to help make all this a part of my complete brand name id

NAMING YOUR Marriage Pictures Deals

In line with the concept of one's overall manufacturer identification, you could potentially name your a variety of packages immediately after some thing connected to your manufacturer design. One example is, Permit’s say you may have an affinity for poetry, Greek mythology, or trend; you could include this into your branding and title your deals soon after Greek gods, famous poems, or properly-recognised vogue designers. For those who’re a wedding photographer who makes a speciality of vacation spot weddings (or wish to), how about naming them right after your favorite areas? I named my numerous priced pictures deals soon after intimate French destinations and issues (for instance “Bistro Kiss,” “Chateau Affair,” “Paris Rendez-Vous,” “La Grande Dame,” “La Crème De La Crème,” and so on.). Again, this is effective flawlessly with my total classic French manufacturer.


A tagline isn’t vital, but it may be practical for your personal Web-site, company playing cards, letterhead, e-mail signature, magazine posts, and even the final sentence within your biography or firm description. It might be a single sentence that sums up who you're and what helps make you special. My tagline is “Elizabeth Etienne Pictures—a vintage French postcard, which has a modern twist.” (When my perform does Have got a classic aptitude, many of the images are modern, However they even now preserve my trademark intimate truly feel). Your tagline must be authentic (not made or copied). It is a part of you—your record, your current, as well as your long term. It’s a component of one's soul, what can make you funny, adorable, intimate, endearing, and most importantly, memorable. Give it some imagined.


Should your brand is exclusive enough, you may want to take into account trademarking it to guard it. This is very vital should really you select later on that you want to generate and provide some unique products and solutions affiliated with your brand name (maybe a line of cards, albums, or frames). A trademark can be registered within a point out, region, or both. Take into account, even so, that logos only cover specific areas of company primarily based upon “frequent legislation.” This may well suggest it will only be safeguarded inside the business during which it’s running. If you do a line of greeting playing cards, you might like to do a individual trademark for this business or pick a broader class like gift merchandise.

The associated fee to trademark isn’t inexpensive, and it always can take anywhere from 9 to twelve months, unless You can find someone else who may have an analogous identify (which might gradual the method). It is possible to consider to get it done oneself, but when you’re genuinely not a legal brainiac and your time and energy could be used a lot more properly, it'd be most effective to simply seek the services of a lawyer to make it happen for you personally.

Producing your best model id could be a approach that evolves with time equally as the quality of your photos and repair do. When you’re not 100 percent self-confident during the name and manufacturer design and style you create originally, don’t invest a fortune on 10 thousand enterprise playing cards, letterheads, envelopes, and these. Order smaller sized quantities at the beginning and obtain some constructive suggestions from Other people. The important issue is to get some pleasurable with the procedure and permit oneself the House to roam and increase.




Promotion, Publicity, and Self-Marketing

Value-efficient ways to promote your business

Helpful Advertising and marketing, PUBLICITY, AND Advertising Are classified as the KEYS For the success of your small business. This getting said, it’s important to be tactful, exquisite, and strategic about how, exactly where, and any time you industry your company. A whisper can communicate louder than the usual shout, specifically in the wedding photography company.

As I’ve always mentioned, you can be the most talented photographer on the earth, however, if no one is aware of your organization exists, you won’t survive for very extensive. Obtaining on your own and also your operate subjected to the masses is vital. You'll want to be your individual push, advertising and marketing, and advertising agent (or fork out the income to hire somebody to do it in your case). Be prepared to dedicate close to thirty per cent of your time and efforts and around 10 to 20 per cent of your revenue on promotion and marketing. It’s essential.

There are a selection of methods to market place oneself—some are no cost and Other folks can Price tag a great deal. You must be clever about selecting the correct kinds otherwise you’ll waste important marketing pounds and hardly ever crank out a work. This chapter will go over a number of alternatives, but I recommend you take a look at all of them and find out which just one performs best for yourself.

A majority of my enterprise profits is created from referrals. Term of mouth is One of the more effective and value-powerful forms of marketing because it’s totally natural and doesn’t Expense a thing. This really is why I generally take care of my purchasers like royalty, from the main interaction Speak to on the supply of their last albums. In some cases I’m contacted by people that don’t even bear in mind from whom or in which they uncovered me, Nevertheless they listened to my pictures and my providers are remarkable. This always tends to make me proud and reminds me how much I have arrive over the years. Having said that, I by no means acquire this blessing without any consideration. I usually Remember that word of mouth from the couple of disgruntled shoppers may be harming. Unhappy prospects can unfold terrible evaluations as quick as being a wildfire over a sizzling summer season working day. Maintain this in mind with Every past, current, or potential consumer (specially when working with conflicts). The objective is to go away your shoppers with a feeling about your merchandise and service that’s better than they ever expected. If you can do this, chances are you'll find you’ll be capable to shell out much less time and expense on paid out promotion.

Publicity and internet marketing go hand in hand and frequently turn into synonymous at some concrete juncture. Publicity is a captivating and mysterious point. Journal editors, publishers, and sponsors are constantly impressed when another credible industry resource has taken curiosity in both you and your function. While you technique any of these about endorsing your perform, don’t neglect to tactfully “share” your press achievements inside of a humble manner. After a long time of building my press publicity, I now see how each journal write-up or testimonial led to a lot more Work opportunities and endorsements. These amazing accolades then opened doorways to sponsorships, publishing specials, visitor Talking functions, and workshops. When this commenced to happen, the planet started to acknowledge my Focus on a completely new degree. It's been a magical detail.


I feel certainly one of my finest internet marketing belongings is my genuine need to assist Some others do well. It just feels superior to observe my fellow entrepreneurs climb the ladder alongside me. Subconsciously, I’m generally searching for techniques to advertise other wedding-field-connected enterprises which i sincerely regard. I'd point out their names, products and solutions, or products and services in a very workshop or guest-Talking celebration, on my weblog, in my guides, or just for the duration of a discussion with an acquaintance or shopper. Furthermore could be hyperlink exchanges on one another’s Websites. This implies listing their firm and Internet site hyperlink in the vendor referrals and vice versa. It’s like scratching each other’s backs. It really works terrific each time if it’s performed mutually and authentically. In any event, I constantly let the company supervisor or owner know the amount of I recognize them (and how often I refer their business enterprise to Other people—nudge, nudge). This can be a subtle approach to remind them about me with the hope they may be variety plenty of to refer my organization to Other folks as well. An additional suggestion could be hyperlink exchanges on each other’s Internet sites. This suggests listing their organization and Web page backlink as part of your vendor referrals and vice versa. It’s like scratching each other’s backs. It works great each and every time if it’s performed mutually and authentically.


Owning a specialist voice and clear audio audio on your telephone answering information is critical to supplying your online business an experienced appearance. Get rid of tunes. It never ever Seems great and it’s normally troublesome. Amongst my assistants was seeking to start off her photo business enterprise. Each time I named I was compelled to listen to some muffled, jingling Reggae new music prior to her voice would occur on using this type of hippy tone, “Hey, it’s Katie. What’s up? Depart me a concept and I’ll capture ya over the rebound.” Huh? Needless to say, she hardly ever received any Picture jobs (who'd belief a company with that concept?). Should you don’t like your individual voice, you may seek the services of an experienced service to record your concept for you personally.

If you choose at some time you want the usefulness of an 800-selection, there are plenty of providers that can provide this provider at an extremely fair, onetime, annual rate likewise. I have an 800-variety I exploit for my pictures workshops business. The support I use known as Ring Central. The better part of my 800-number is usually that I also use exactly the same quantity as my fax quantity (so I don’t should utilize a fax equipment, pay for a second fax phone line, or purchase All those troublesome fax ink rolls). Someway the program just is familiar with if the call can be a fax or perhaps a phone phone and acts correctly in either situation. The faxes come on to me by means of an e-mail. It’s extremely effortless and value-powerful.

Internet sites

Don’t even take into consideration beginning your online business with out a good Site. A Internet site is your storefront window. I’ve committed a complete chapter With this guide to Internet sites as they are so vital to your organization. For more information, go