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Branding and Identification


Developing a exclusive firm brand, identify, and magnificence which might be yours on your own


Wedding Photography Branding and Id

Wichita Falls Photography

Alan Nafzger


3908 Kell West Blvd

Wichita Falls, TX 76309

(214) 875-1305

“BRANDING” Is really a Style and design Expression That includes Your entire LOOK and feel of your company name and solutions. It’s the identification of an item, service, or company. Nikon, one example is, is a model title. The model at the rear of the identify is exactly what folks consider when they listen to “Nikon.” A brand is developed by forming a sound enterprise and customer support philosophy, by getting the top minds and elements to develop the best items, then by Performing really hard to maintain and uphold the expectations of excellence which have been linked to the manufacturer name. For wedding ceremony photographers, What this means is all the things out of your identify, your emblem, plus your illustrations or photos for the names and descriptions of your respective services. Most of these variables need to perform jointly for your regular fashion that claims solely, “You.”

Utilizing constant aspects in all of your current marketing elements (Internet site, facts kits, advertising mailers, business playing cards, letterhead, and envelopes) is important to defining your manufacturer. By way of example, on my Site ( I make use of a piece of pale, torn, antique paper as the background. This similar piece of antique paper is utilized as the background for my information and facts kits and my promo mailers. It has a vintage feel that’s according to my ornate emblem and my sepia-toned pictures. Additionally, the “Speak to” link on my Website features a rusted outdated critical plus a retro postcard. The text can be an antiqued brown calligraphy font style. I even use an antiqued paper for my stationery, envelopes and organization cards. All the things provides a consistent experience, and it’s all a part of my firm branding.

Sometimes we consider with no consideration our biggest skills—the things which make us diverse. Do you do have a special link to an ethnic, spiritual, or other special industry? Could you talk Yet another language? Are you currently a surfer, a collector of antique lace or fantastic wines? Are you able to trip horses and survive a ranch, or will you be a Ny city Female having an eye for classic vogue? Talk to your self: how do your lifestyle, your geographical area, your tradition, your hobbies, as well as your character incorporate into your exclusive photographic style?

If you find this difficult, action back from by yourself (way back!) and question Other folks whatever they see, listen to, and sense about you which makes you special on a worldwide degree. World wide? Sure, Believe outside of your modest Group and evaluate your self from the broader viewpoint. Take into consideration how a international tourist sees your city for the first time. What exactly are the primary sights? Consider oneself in the same way. Take care of this like a Inventive assignment on your own and also have some entertaining. You might like to build several diverse selections and present them towards your revered friends and colleagues and get their vote. This will allow you to make a brand that is actually Distinctive.

I met a marriage photographer named Suzi Varin. Her get the job done is excellent! She appears like a Suzi—black pigtails, square Eyeglasses, and retro clothing. Her organization identify is Suzi Q Weddings and her fashion is extremely editorial, adorable, and kitschy. From her image compositions, hues, and expressions to the text descriptions, font fashion, and self-portrait, all of it states “Suzi Q” (she even includes a url titled “Q-recommendations!”—adorable). She has an exceedingly stylized brand that fits her name, her appear, her temperament, and her visuals. Everything functions together and it’s both equally exceptional and Skilled. Bravo, Suzi!

Picking out Your business Identify

Deciding upon the title of your business is one area you must think about with wonderful imagined because it, too, will become a aspect within your branding. I generally propose using your individual identify as it assists persons bear in mind you easier and shows self esteem and self-assurance. It’s also tough for others to recollect the two an individual’s title Along with his or her organization title. Don't just will you be building far more get the job done for men and women to find you, but it really’s less likely that a “organization” name will land a magazine go over or an visual appeal on Oprah (I by no means recognized why persons select cutesy names like ABC Marriage Photography or Quite Wedding ceremony Pictures). Individuals require to remember you and your name Individually. This currently being said, I do comprehend (and sympathize) that not Every person was born with an attractive, effortless-to-pronounce, and straightforward-tospell name. This is a crucial issue due to the fact men and women need to have to have the ability to type your title in the search engines and uncover you. If Here is the case, you may take into consideration shortening your identify or perhaps adapting a nickname. Furthermore, if you feel your title is simply too widespread (like Invoice Smith), Possibly you might want to choose a Center Preliminary as well as involve your middle name (Billy Jay Smith). Hollywood brokers and internet marketing gurus are without end reinventing actors’, singers’, and musicians’ names for any catchier, much more exclusive seem. Madonna and Prince dropped their actual names Pretty much quickly!

Selecting Your organization Emblem

Another phase with your branding procedure will be your logo. Whilst I'd a graphic designer build the antique gates I take advantage of for my symbol, the composed text of the title in an attractive, unheard of, script-design and style font may be just as highly effective. You could possibly actually have a font developed solely for you personally, and perhaps enlarge the first letters of your initially and past identify—there are lots of graphic designers and custom font makers who specialize in this sort of thing. If you live over a ranch, what about a creative version of the horseshoe wrapped with roses along with your title in the center or maybe a variation of your family’s coat of arms? Should your function is more modern day, you might want to use some bold initials, like “RJ” wrapped in a very circle or something else creative. The ideas are unlimited. On the other hand, Understand that you’re catering to the tasteful wedding industry, so your symbol must contain anything elegant to match.

The idea for my iron gates brand came about since at some point, another person noticed that iron gates experienced turn into a recurring factor in many of my photographs. This obtained me wondering, so I employed a graphic designer to find out what she could build. I confirmed her a few of my illustrations or photos and gave her some track record specifics of who I used to be and where by I came from. In just no time, she produced this stunning ornate gate that reminded me of countless I'd found on the entrances to chateaux in France. We additional a space for my previous name and it had been fantastic!

For my branding, I selected each a logo along with a signature script. I did this simply because my brand is sq. and it doesn’t often slot in specific design layouts. I exploit my brand When and where ever doable, but when I have to eat vertical space, I’ll use my horizontal text script as an alternative. As a youngster, I didn’t like my past name mainly because it seemed none of my friends could pronounce it (I just needed a thing much more common like Jones or Johnson). It wasn’t until finally I had been older that I started to appreciate it (immediately after so Lots of people informed me it had been a gorgeous French title). The point that I discuss French, lived in France for a few years, and are actually informed my get the job done provides a vintage French flair certain me to produce all this a Section of my total brand identity

NAMING YOUR Wedding ceremony PHOTOGRAPHY Deals

In line with the theme of one's entire model id, you may name your a variety of deals after something relevant to your manufacturer style. By way of example, Enable’s say you might have an affinity for poetry, Greek mythology, or manner; you might integrate this into your branding and title your offers after Greek gods, famous poems, or well-recognized manner designers. For those who’re a marriage photographer who concentrates on desired destination weddings (or would like to), what about naming them after your favorite destinations? I named my many priced photography packages just after intimate French places and factors (like “Bistro Kiss,” “Chateau Affair,” “Paris Rendez-Vous,” “La Grande Dame,” “La Crème De La Crème,” and many others.). Yet again, this performs properly with my full vintage French brand name.


A tagline isn’t crucial, but it may be beneficial for the Internet site, organization playing cards, letterhead, e-mail signature, journal content articles, or maybe the final sentence in your biography or company description. It might be just one sentence that sums up who that you are and what will make you unique. My tagline is “Elizabeth Etienne Pictures—a classic French postcard, having a present-day twist.” (Although my work does Have got a vintage flair, lots of the photos are present-day, Nevertheless they nonetheless sustain my trademark personal come to feel). Your tagline ought to be genuine (not produced or copied). This is a Portion of you—your historical past, your current, and your potential. It’s an element of your soul, what would make you amusing, sweet, intimate, endearing, and most of all, memorable. Give it some assumed.

Shielding YOUR Manufacturer

In case your brand name is unique adequate, you may want to think about trademarking it to shield it. This is especially crucial should you choose down the road that you want to create and market some distinctive items associated with your brand (perhaps a line of playing cards, albums, or frames). A trademark is usually registered in a condition, place, or both equally. Remember, having said that, that logos only address particular areas of small business centered upon “popular legislation.” This might indicate it would only be safeguarded in the sector by which it’s operating. If you need to do a line of greeting playing cards, it is advisable to do a separate trademark for this business or pick a broader class like reward things.

The cost to trademark isn’t inexpensive, and it usually usually takes between 9 to twelve months, Except there is another person who's got an analogous name (which might slow the procedure). It is possible to check out to get it done oneself, but if you’re seriously not a authorized brainiac and your time and effort may very well be utilized much more effectively, it would be ideal to easily retain the services of an attorney to get it done to suit your needs.

Developing your ultimate brand name identification may be a course of action that evolves as time passes just as the standard of your images and service do. For those who’re not 100% self-confident in the title and brand name style you make to begin with, don’t commit a fortune on 10 thousand business enterprise playing cards, letterheads, envelopes, and these. Purchase scaled-down quantities in the beginning and have some constructive feedback from Some others. The significant point is to possess some exciting with the process and permit you the Place to roam and develop.



Promotion, Publicity, and Self-Promotion

Expense-successful strategies to advertise your online business

EFFECTIVE Marketing, PUBLICITY, AND Marketing Would be the KEYS To your achievements of your company. This being claimed, it’s crucial that you be tactful, sophisticated, and strategic about how, where by, and after you sector your organization. A whisper can talk louder than a shout, especially in the wedding ceremony pictures enterprise.

As I’ve generally said, you are able to be quite possibly the most talented photographer on this planet, however, if nobody is aware of your online business exists, you won’t endure for really prolonged. Finding by yourself and your perform exposed to the masses is critical. You should be your own private push, marketing and advertising, and promotion agent (or fork out the income to rent a person to make it happen for you personally). Be prepared to dedicate roughly 30 per cent of your time and effort and roughly 10 to twenty per cent of your respective revenue on promoting and promotion. It’s vital.

There are a number of ways to market place your self—some are free and Many others can cost quite a bit. You have to be intelligent about deciding on the suitable types or else you’ll squander cherished advertising and marketing bucks and in no way generate a occupation. This chapter will focus on various selections, but I recommend you check out all of these and see which just one operates best for yourself.

A the greater part of my business income is created from referrals. Term of mouth is Among the most potent and price-efficient sorts of promotion because it’s fully organic and natural and doesn’t Charge a factor. This is often why I normally address my clients like royalty, from the first communication Make contact with towards the shipping in their final albums. Often I’m contacted by people that don’t even try to remember from whom or where they uncovered me, Nonetheless they heard my images and my solutions are exceptional. This usually will make me proud and reminds me how significantly I've appear over time. Nonetheless, I never just take this blessing as a right. I usually Remember that term of mouth from a few disgruntled purchasers might be harming. Unhappy clients can distribute undesirable testimonials as quickly like a wildfire over a hot summer season working day. Hold this in mind with Each individual previous, present, or upcoming shopper (particularly when coping with conflicts). The target is to go away your clients with a sense about your product or service and service that’s a lot better than they ever predicted. If you are able to do this, you could locate you’ll be capable to invest significantly less time and expense on paid out promoting.

Publicity and marketing go hand in hand and typically become synonymous at some concrete juncture. Publicity is a captivating and mysterious detail. Journal editors, publishers, and sponsors are always impressed when Yet another credible marketplace resource has taken curiosity in you and your function. While you approach any of these about promoting your function, don’t neglect to tactfully “share” your press achievements inside of a humble method. Just after many years of establishing my push exposure, I now see how each journal report or testimonial triggered more Positions and endorsements. These remarkable accolades then opened doors to sponsorships, publishing specials, visitor Talking occasions, and workshops. As soon as this started to happen, the earth started off to acknowledge my work on a completely new degree. It has been a magical point.


I do think among my biggest promoting property is my legitimate desire to assist Other individuals succeed. It just feels excellent to view my fellow business people climb the ladder along with me. Subconsciously, I’m normally in search of strategies to advertise other wedding ceremony-field-similar enterprises which i sincerely regard. I'd mention their names, merchandise, or providers in a workshop or visitor-speaking function, on my web site, in my books, or simply throughout a dialogue with a colleague or consumer. On top of that could be connection exchanges on one another’s Websites. This suggests listing their enterprise and Internet site link inside your seller referrals and vice versa. It’s like scratching each other’s backs. It works great anytime if it’s performed mutually and authentically. In any case, I constantly let the corporation manager or owner know the amount I value them (and how frequently I refer their business to Many others—nudge, nudge). This is the refined way to remind them about me Along with the hope they could be kind sufficient to refer my organization to Other individuals in addition. Another suggestion may very well be connection exchanges on each other’s Internet sites. This implies listing their business and Website url within your vendor referrals and vice versa. It’s like scratching each other’s backs. It really works wonderful anytime if it’s performed mutually and authentically.


Acquiring a specialist voice and clean audio audio on your phone answering message is critical to offering your organization an experienced appearance. Remove music. It under no circumstances Appears excellent and it’s often annoying. One of my assistants was seeking to commence her photo enterprise. Each time I named I had been pressured to hear some muffled, jingling Reggae music before her voice would Wedding Photography arrive on with this particular hippy tone, “Hey, it’s Katie. What’s up? Go away me a information and I’ll catch ya over the rebound.” Huh? Naturally, she hardly ever received any Picture Work opportunities (who would belief a business with that information?). If you don’t like your own personal voice, you could hire an expert assistance to report your information for you personally.

If you select eventually you prefer to the ease of an 800-amount, there are numerous organizations that can offer this service at an exceptionally acceptable, onetime, yearly fee at the same time. I have an 800-selection I use for my images workshops company. The assistance I exploit is termed Ring Central. The better part of my 800-selection is always that I also use exactly the same range as my fax number (so I don’t should make use of a fax device, buy a 2nd fax phone line, or acquire Those people annoying fax ink rolls). In some way the procedure just understands if the call is actually a fax or maybe a cell phone connect with and functions correctly in either scenario. The faxes appear on to me as a result of an e-mail. It’s incredibly practical and price-efficient.


Don’t even think of starting up your business and not using a fantastic Web site. A Site is your storefront window. I’ve dedicated a complete chapter in this reserve to Websites given that they are so vital to your enterprise. For more information, browse Chapter 4: Websites.


While a the vast majority of my work is seen on the internet (as a lot of my higher-profile clients don’t provide